Kogyaru; Shibuya-tjejen

maj 15, 2009 kl. 8:31 e m | Publicerat i Uncategorized | 6 kommentarer
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Hittade denna intressanta artikel på Flickr om ungdomskulturen kogyaru som har sitt ursprung och center i Shibuya, Tokyo: 

 

Kogal (コギャル kogyaru?) is a subculture of conspicuous consumption among girls and young women in urban Japan Is is one of several types of so-called gyaru, or peer conscious social groupings. Kogal are characterized by flaunting their disposable income through distinctive tastes in fashion, music, and social activity. In general, the kogal roughly approximates a sun-tanned California Valley Girl, and indeed, there are even some linguistic similarities between these Western groups and Kogal. Both subcultures have derived entire sets of slang terms (such as Kogalese; (コギャル語 kogyaru-go?)). Kogals are not to be confused with the ganguro subculture, although they are similar.
Kogals are known for wearing platform boots, a miniskirt, copious amounts of makeup, hair coloring (usually blonde or brown), artificial suntans, and designer accessories. If in school uniform, the look typically includes skirts pinned very high and loose socks (large baggy socks that go up to the knee). Kogals’ busy social lives and desire for new material goods lead them to be among the first consumers of Japanese mobile phone technology, and their taste in clothes tends toward Burberry scarves and Louis Vuitton handbags. Kogals spend much of their free time (and their parents’ income) shopping, and their culture centers on the Shibuya district of Tokyo, in particular the 109 building, although major Japanese cities are sure to have a small population. During the summer, kogals may sometimes be seen at the beach. They are generally not seen in high-end department stores.
Critics of the Kogal subculture decry its materialism as reflecting a larger psychological or spiritual emptiness in modern Japanese life. Some kogals support their lifestyle with allowances from wealthy parents, living a free; or parasite single; existence that grates against traditional principles of duty and industry.
The kogal phenomenon emerged in the mid-1990s and its effects can still be seen today in its numerous off-shoots of sub-categories, although conservative tastes in dress and hair color seem to be on the upswing. The Gothic Lolita aesthetic has been described as a reaction to the kogal look, since it attempts to reclaim childhood innocence, though skeptics point out that most Lolita merely model after J-rock cosplay and spend just as much, if not more money on their appearance when compared to kogals. 

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Parasit-singlar, ja det har man hört talas om: ungdomar som lever hos föräldrarna upp i 30-årsåldrarna.

6 kommentarer »

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